About Brew Shockalaka™

It's More Than Just A Beverage

COFFEE Evolved™

Our Mission

Brew Shockalaka is more than just a beverage.... it's a lifestyle movement fueled by four core pillars: music, comedy, fitness, and a whole lot of love for our canine friends.

We're not just selling a drink; we're curating an experience that resonates with the playful spirit within us all.

Max Fairchild

About The Founder

Brew Shockalaka™ was founded by Max Fairchild, who leads the company as CEO. With 19 years of experience in the dietary supplement and energy drink industries, Max brings a deep background in regional and national sales management, brand management, and product innovation.

His career includes serving as a director of brand and product innovation, giving him hands-on expertise across key departments within consumer-focused brands.

Brew Shockalaka™ EVERYWHERE

Driven by a vision to create a unique product backed by youthful, engaging lifestyle content, Max is building Brew Shockalaka™ to become a global brand and household name.

At Brew Shockalaka™, we're not just brewing energy—we're building a movement.