Our Mission
Brew Shockalaka is more than just a beverage.... it's a lifestyle movement fueled by four core pillars: music, comedy, fitness, and a whole lot of love for our canine friends.
We're not just selling a drink; we're curating an experience that resonates with the playful spirit within us all.

Max Fairchild
About The Founder
Brew Shockalaka™ was founded by Max Fairchild, who leads the company as CEO. With 19 years of experience in the dietary supplement and energy drink industries, Max brings a deep background in regional and national sales management, brand management, and product innovation.
His career includes serving as a director of brand and product innovation, giving him hands-on expertise across key departments within consumer-focused brands.
Brew Shockalaka™ EVERYWHERE
Driven by a vision to create a unique product backed by youthful, engaging lifestyle content, Max is building Brew Shockalaka™ to become a global brand and household name.