Brew Crew Hub
Brew Shockalaka™ · Creator Resource Hub
Not energy.Not old coffee.Something new.
Everything you need to create, post, and get paid as part of the Brew Crew — brand voice, product facts, approved assets, and the compliance rules that keep both of us out of trouble.
How the gifting program works
We send you product, you make one great Reel. Here's the full flow.
You're in
You've been invited to the Brew Crew. Say the word and we'll get you set up.
Get your brief + sample pack
We'll send your creator brief and a free sample pack of Brew Shockalaka — on us.
Create your Reel
Post one Instagram Reel featuring the product and tag @brewshockalaka. Follow the brief and the guidelines below.
Get your link + get paid
We'll send you a personal referral link and discount code. Share it and earn commission on every sale it drives.
Not energy.Not old coffee.Something new.
We're pioneering Nootropic RTD Coffee — the only zero-sugar, flavor-forward canned coffee (and tea) built for mental performance. We're not selling a drink — we're building a lifestyle.
Who we're talking to
The energy drink generation
Grew up on Celsius and Bang. Never gave coffee a real shot. We're their first — speaking their language: performance, bold flavor, culture, zero compromise.
"This hits different. Like, actually different."
The lapsed coffee drinker
Loved coffee once. Drifted away when it couldn't match the kick, flavor variety, or health standards they started caring about. We bring them back — upgraded.
"I forgot coffee could actually taste this good."
The Vibe
You're the creative. We're giving you the message and the mood — how you bring it to life is up to you.
Recommendations
- Bold & direct
- Culturally fluent
- Confidently weird
- Hype but real
- Community-first
The only zero-sugar RTD coffee with all of this
Every can is engineered to do more than wake you up. Here's what's inside and how to talk about it.
Nootropics
Brain-boosting compounds
Cognitive enhancers that sharpen focus, improve clarity, and reduce brain fog.
"It levels up your mind, not just your energy."
Clean Energy
No crash. No jitters.
Smooth, sustained energy from precision caffeine, not a sugar spike.
"Long-lasting energy that actually keeps up with you."
Electrolytes
Smart hydration
Electrolytes in every can mean you're replenishing as you fuel. Coffee is usually dehydrating — we flipped the script.
"Coffee that actually hydrates you. Wild, right?"
Zero Sugar
All flavor. No guilt.
No added sugar, no aftertaste. Bold flavors that taste like a treat.
"Zero sugar doesn't mean zero flavor. This proves it."
Real Coffee Base
Real coffee. Evolved.
Built on a real coffee foundation, not an energy drink pretending. The difference is immediate.
"You'll taste the difference on the first sip."
Ready-to-Drink
Grab it & go
No brewing, no mixing, no mess. Canned for your life — gym, shows, commute.
"Your whole morning routine, in one can."
Vs. traditional canned coffee
- Nootropics for cognitive performance — they don't have any
- Zero sugar — they usually carry 20–30g per can
- Electrolytes for hydration — they actively dehydrate
- Bold, decadent flavors, not just black or basic latte
Vs. energy drinks
- Real coffee base, not synthetic caffeine compounds
- Nootropics for brain performance, not just a temporary buzz
- Smoother energy curve — no spike, no inevitable crash
- A new drink category, not another energy can on the shelf
You don't need to lead with ingredients. Lead with the feeling — the taste, the vibe, the culture. Let the product speak first. When people ask "wait, what's in this?" — that's your moment to educate. Keep it conversational, not clinical. You're not a nutritionist, you're a fan who happens to know the secret.
Before you hit post
Run through this in order — it takes five minutes and keeps your content compliant and on-brief.
- Review the Do's & Don'ts guidelines below
- Grab your required hashtags
- Read the FTC & disclosure rules for your platform
- Use the approved logos and colors in the Assets section
- Review the brand voice above so your caption sounds like us
Tag it right
Required — every post
Recommended
Banned
The logo
Use only these approved versions — don't stretch, recolor, or add effects to the mark.
Do's & don'ts
The short version: be real, be you, stay on-brand.
Do
- Share your genuine personal experience
- Use only approved assets or your own original content
- Include required hashtags and FTC disclosure
- Tag our official accounts
- Keep it family-friendly and brand-safe
- Show authentic, real-life context
- Use your natural voice — skip the scripted read
- Film in clean environments, free of third-party branding
Don't
- Make unapproved claims or guarantees
- Make medical, health, or cognitive-performance claims
- Mention competing brands by name
- Share unreleased or embargoed content
- Use unlicensed music or trending audio without rights
- Show third-party logos or signage
- Alter official assets
- Post off-brand content
- Use AI-generated faces or deepfake content
- Include copyrighted material that isn't yours
Follow these rules on every piece of content. Non-compliance may result in content removal or program termination.
Your content may be amplified
Content you create as part of this campaign may be boosted, repurposed, or used in paid media by the brand or our team. That means your content must be 100% clear of any third-party trademarks, copyrighted material, or intellectual property you don't have rights to.
This includes logos, brand names, signage, music, sound effects, artwork, TV screens, product packaging, and any other visible or audible content owned by someone else. If it's not from the approved assets on this page or something you personally created, don't include it.
One more thing: If your content is selected for boosting, your brief may ask you to authorize it through your platform's partnership tools (like TikTok's Spark Ads code or Meta's partnership toggle). It takes about a minute and your brief will walk you through it.
FTC compliance — read this one closely
This protects you as much as it protects us. Disclosure is not optional.
What requires disclosure
Free products, gifted items, affiliate commissions, meals, tickets, and trips — all of it.
Where it goes
The first two lines of your caption, before the "more" cutoff. In video, say it early and out loud.
Approved disclosure terms
Not approved
Talking about how it makes you feel
| Skip this | Say it this way |
|---|---|
| "This cures / treats / prevents ___" | Describe your own personal experience |
| "This will make you smarter / give you energy" | "May help support focus" — conditional language |
| Universal guarantees of results | Add the FDA disclaimer if you reference any health benefit |
Questions we get a lot
Do I have to disclose a gifted product?
Yes — always, on every sponsored post, on every platform. See the compliance section above for exactly how.
Can I repost this content to another platform?
Yes, repurpose across platforms — just follow that platform's own disclosure rules each time you post it.
Can I use trending audio?
Only licensed audio you have the rights to. Skip trending sounds unless you've confirmed you're cleared to use them.
What if I have questions about ingredients or availability?
Email Jenn — see contact info below. We usually respond within 24 hours.
Do I need to stick to a script?
No — share your real experience in your own voice. Just stay on-message with the brand guidelines above.
Still stuck? Ask Jenn.
Usually responds within 24 hours.